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Watanabe, Fumitaka
Institutional Advancement and Communications Program-Specific Associate Professor
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Last Updated :2026/01/21
Basic Information
Email Address
Email Address
watanabe.fumitaka.5n
kyoto-u.ac.jp
Professional Memberships
- From Mar. 2024, To Present組織学会
- From May 2022, To PresentInternational Society for Third Sector Research (ISTR)
- From Mar. 2022, To Present研究・イノベーション学会
- From Mar. 2021, To Present日本NPO学会
- From Oct. 2020, To PresentThe Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
- From Jul. 2019, To Present行動経済学会
Academic Degree
Academic Resume (Graduate Schools)
Academic Resume (Undergraduate School/Majors)
Research History
- From Apr. 2025, To PresentKyoto University, Institutional Advancement and Communications, Project Specific Associate Professor
- From Mar. 2025, To PresentW-E Corporation, Founder, Technical advisor
- From Jun. 2024, To Mar. 2025W-E Corporation, Founder
- From Nov. 2023, To PresentCiRA Foundation, Philanthropy Office, Specialist
- From Apr. 2024, To Mar. 2025Kyoto University, Institutional Advancement and Communication, Part-time Researcher
- From Nov. 2023, To Mar. 2025Kyoto University, Institute for the Future of Human Society, Research Division on Social Common Capital and the Future, Part-time Researcher
- From Apr. 2020, To Oct. 2023CiRA Foundation, Philanthropy Office, Head
- From Jun. 2013, To Mar. 2020Kyoto University, Center for iPS Research and Application
- From Apr. 2006, To Jun. 2013AMITA Corporation
Profile
Profile
Alongside the practical work of fundraising activities, I am researching donation solicitation from management science and marketing perspectives.
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ORCID ID
J-Global ID
Researcher number
81009231External link
researchmap URL
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Last Updated :2026/01/21
Research
Research Interests
Research Areas
Papers
- 寄付型クラウドファンディングの成果に対する 「寄付の値決め」 の影響山本祐一; 渡邉文隆行動経済学, 2022
- US-Japan Comparison of Content and Logic for Journalism Fundraising in the Era of AI-Generated Fake NewsFumitaka WatanabeDHU INTERNATIONAL JOURNAL, 20 Dec. 2025, Peer-reviewed, Lead author, Last author, Corresponding author
- A Study on Digital Fundraising Strategies for Nonprofit OrganizationsFumitaka WatanabeKyoto University Doctoral Dissertation, 23 Mar. 2023, Peer-reviewed, Lead author, Last author, Corresponding author
- 第10章 分野によって寄付行動に違いがあるのはなぜか？渡邉文隆日本の寄付を科学する 利他のアカデミア入門, Dec. 2023, Invited, Lead author, Last author, Corresponding author
- 第15章 寄付者は寄付からどのようなメリットを得るのか？渡邉文隆日本の寄付を科学する 利他のアカデミア入門, Dec. 2023, Invited, Lead author, Last author, Corresponding author
- How do people decide which organizations to leave bequests to?Fumitaka WatanabeAcademic Research on Donations, Aug. 2023, Invited
- 「寄付募集の科学」で大学はどう変われるか渡邉文隆大学マネジメント, Aug. 2023, Invited, Lead author, Corresponding author
- 医学研究への個人高額寄付募集の戦略に関する考察─ 効用ベース・アピールベースのアプローチの統合と実務への示唆─渡邉文隆研究 技術 計画, Feb. 2023, Peer-reviewed, Lead author, Corresponding author
- 寄付市場の成長ドライバー・断片化・公正性―SCP パラダイムと市場の質理論の視点から―渡邉文隆ノンプロフィット・レビュー, 30 Nov. 2022, Peer-reviewed, Lead author, Corresponding author
- The Benefits of Separating Charitable and Philanthropic Giving in Nonprofit Marketing: Concept Analyses and Proposal of Operational DefinitionsFumitaka WATANABEJapan NPO Research Association Discussion Papers, Jun. 2022, Lead author, Corresponding author
- 寄付者とファンドレイザー: 寄付促進施策に対する主観的評価 (プログレス・レポート)佐々木周作; 河村悠太; 渡邉文隆; 岡田彩行動経済学, 2021
- NPOのウェブマーケティングにおける『プロボノ』の活用方法渡邉文隆Mar. 2011
Presentations
- Untapped Philanthropic Potential: Insights from the Assets Left Behind by Solitary Decedents in JapanKeiichi Ishihara; Fumitaka Watanabe; Yonetaka Fujimaki; Hiroki Konishi; Tomoka Usami54th Annual ARNOVA Conference, 22 Nov. 2025
- Microfoundations of Productive Hybridity in Kyoto University’s iPSC Ecosystem FormationFumitaka Watanabe; Masashi Goto; Hiroyuki Wadahama; Ami Katsuki; Jin-Ichiro YamadaISPIM 2025, 03 Dec. 2025
- Building Organizational Capability for Research Fundraising in Japan: Challenges and Solutions through Institutional Theory and the Theory of ConstraintsFumitaka Watanabe54th Annual ARNOVA Conference, 21 Nov. 2025
- The Effectiveness of Monthly Recurring Gift Fundraising on the Internet: A Multilevel PerspectiveFumitaka Watanabethe Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)-Asia Conference, 07 Jul. 2023
- Optimizing Donation Amount Options in Crowdfunding PlatformsFumitaka Watanabe; Yuichi Yamamoto; Spring H. HanThe 18th International Research Symposium on Service Excellence in Management (QUIS18), 22 Jun. 2023
- The Investigation of the Service Marketing Mix that Leads to Digital Fundraising Success: The Analysis of the High-Value vs. Recurring Gift StrategiesFumitaka WatanabeThe 11th National Conference of Society for Serviceology, 10 Mar. 2023
- 寄付型クラウドファンディングの成果に対する「寄付の値決め」の影響山本祐一; 渡邉文隆行動経済学会第16回大会, 18 Dec. 2022
- The Strategic Choices and Their Consequences in Nonprofit Fundraising in JapanFumitaka WatanabeThe 1st Waseda-Kyoto Management Conference, 09 Oct. 2022
- CharityとPhilanthropyのそれぞれに特異的なファンドレイジング手法のレビュー渡邉文隆日本NPO学会第23回研究大会, 20 Jun. 2021
- iPS細胞研究のファンドレイジング渡邉文隆国立研究開発法人による資金調達活性化のためのセミナー, 07 Dec. 2020, Invited
- 大学ファンドレイジングを考える渡邉 文隆; 原田 隆研究・イノベーション学会 第35回年次学術大会, 01 Nov. 2020, Invited
- 情報過多時代における市民と大学の距離を近づける広報戦略渡邉文隆; 三宅誠司; 小林渓太RA協議会第6回年次大会, 17 Sep. 2020
- ソーシャルマーケティングにおけるボランティアの活用渡邉文隆; 海老根智仁日本ダイレクトマーケティング学会 第10回全国研究発表大会, 02 Jul. 2011
Books and Other Publications
- ZEBRA'S MANAGEMENT RESEARCH BOOK vol. 1Yuichi Inobori; Fumitaka Watanabe, Joint work, ゼブラ・トランスフォーメーションの教科書 老舗中小企業３社の事例から株式会社Zebras and Company, 30 Nov. 2025
- Giving Japan 2021寄付白書発行研究会, Contributor, Chapter 2 COVID-19 and Giving in JapanJapan Fundraising Association, 17 Dec. 2021
- iPS細胞の世界-未来を拓く最先端生命科学-京都大学iPS細胞研究所; 山中, 伸弥, Contributor, 第6章 iPS細胞が世界に広まるために（一部）日刊工業新聞社, 26 Sep. 2013
Industrial Property Rights
Media Coverage
- 「グエー死んだンゴ」投稿で浮かんだ寄付の新トレンド 寄付研究者が注目する“フィランソロフィー”の発芽朝日新聞出版, AERAデジタル, 25 Dec. 2025, Internet
- 子ども笑顔に 善意の輪 クリスマス・ギビング読売新聞, 気になる！サーチ, 24 Nov. 2025, Paper
- 豊かな社会の実現に 寄付募集の研究毎日新聞, 知的好奇人, 09 Dec. 2025, Paper
- 京都大特定准教授渡邉文隆さん「寄付」を駆使、社会創造躍動へ京都新聞, 人文知のバトン, 16 Jun. 2025, Paper
External funds: Kakenhi
- Research on the process of fundraising capacity building of educational and research institutions and the donation market preferencesGrant-in-Aid for Early-Career ScientistsBasic Section 07080:Business administration-relatedKyoto University渡邉 文隆From 01 Apr. 2025, To 31 Mar. 2030, Granted寄付;ファンドレイジング;組織能力;市場;教育・研究機関
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Last Updated :2026/01/21
Academic, Social Contribution
Committee Memberships
- From Aug. 2025, To Present理事, 日本パブリックリレーションズ学会
- From Apr. 2025, To Present助成選考委員, 公益財団法人SMBCグループ財団
- From May 2024, To Mar. 2025基金戦略アドバイザー, 大阪大学
- From May 2023, To Apr. 2024基金タスクフォースに係る委員, 大阪大学共創機構
- From Jul. 2021, To Mar. 2022寄付文化醸成ワーキンググループ, 公益財団法人日本財団
- From May 2023, To Mar. 2024Committee for the Promotion of Research on Donations, Japan Fundraising Association
- From Oct. 2020, To Mar. 2021国立研究開発法人による資金調達活動活性化のための人材育成手法開発に関する調査 有識者委員, 文部科学省
