Basic Information

Academic Degree

• Ｍ．Ｓ．(Hanyang University)
• Ｐｈ．Ｄ．(Kyonggi University)

Research History

• From Apr. 2023, To Present

  Kyoto University, Graduate School of Management, Professor
• From Apr. 2018, To Present

  Kyoto University, Graduate School of Management, Associate Professor
• From Sep. 2016, To Mar. 2018

  emlyon Business School, Marketing, Assistant Professor
• From Sep. 2012, To Mar. 2016

  National Research University Higher School of Economics, Faculty of Business and Management, Assistant Professor
• From Jul. 2011, To Aug. 2012

  Cornell University, Cornell School of Hotel Administration, Visiting Scholar
• From Jan. 2011, To Jun. 2011

  Michigan State University, Visiting Scholar

ID,URL

• J-Global ID

  201801010006429134

researchmap URL

• https://researchmap.jp/7000023201

Research

Research Interests

• Role of Technology in Services Marketing
• Service and Technology
• Service Management
• Destination Marketing
• Hospitality Management
• Service Marketing

Research Areas

• Humanities & social sciences, Business administration, Marketing

Papers

• 

  Developing a strategic viability-fit model of mobile technology adoption in hotels

  Hyunjeong “Spring” Han; Jungwoo Lee; Bo Edvardsson; Rohit Verma

  Journal of Hospitality and Tourism Technology, 21 Jan. 2022, Lead author

  
• Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

  Hisashi Masuda; Spring H. Han; Jungwoo Lee

  Technological Forecasting and Social Change, Jan. 2022

  
• Crisis Communication on Social Media: What Types of COVID-19 Messages Get the Attention?

  Linchi Kwok; Jungwoo Lee; Spring H. Han

  Cornell Hospitality Quarterly, 30 Jun. 2021

  
• Differences in Effect of Endorsement of Professional vs. Non-professional YouTuber Through Credibility and Parasocial Relationship

  Hisashi Masuda; Spring H. Han; Jungwoo Lee

  Advances in the Human Side of Service Engineering, 2021

  
• 

  Mobile technology adoption among hotels: Managerial issues and opportunities

  Spring H. Han; Jungwoo Lee; Bo Edvardsson; Rohit Verma

  Tourism Management Perspectives, Apr. 2021, Peer-reviewed, Lead author

  
• 

  Preparing for Accelerated Third Order Impacts of Digital Technology in Post Pandemic Service Industry: Steep Transformation and Metamorphosis

  Jungwoo Lee; Spring H. Han

  The ICT and Evolution of Work, Feb. 2021

  
• 

  The Future of Service Post-COVID-19 Pandemic, Volume 1 Rapid Adoption of Digital Service Technology

  Lee, Jungwoo; Han; Spring H.

  The ICT and Evolution of Work, Feb. 2021, Peer-reviewed

  
• The Future of Service Post-COVID-19 Pandemic, Volume 2 Transformation of Services Marketing

  Lee, Jungwoo; Spring H. Han

  The ICT and Evolution of Work, Feb. 2021, Peer-reviewed, Last author

  
• 

  Being Moved or Being Satisfied? The Effect of Unexpected Acts of Personal Kindness in Hospitality Service Encounters

  Michele Griessmair; Spring H. Han; Hisashi Masuda

  Cornell Hospitality Quarterly, 16 Jul. 2020, Peer-reviewed

  
• 

  Understanding Online Hotel Reviews Through Automated Text Analysis

  Shawn Mankad; Hyunjeong Spring Han; Joel Goh; Srinagesh Gavirneni

  SERVICE SCIENCE, Jun. 2016, Peer-reviewed

  
• 

  What Guests Really Think of Your Hotel: Text Analytics of Online Customer Reviews

  Hyunjeong “Spring” Han; Shawn Mankad; Nagesh Gavirneni; Rohit Verma

  Cornell Hospitality Reports, 2016, Peer-reviewed

  
• 

  A Location-Planning Decision-Support Tools for Tradeshows and Conventions

  Hyunjeong; Spring" Han; Rohit Verma

  Cornell Hospitality Reports, 2015, Peer-reviewed

  
• 

  Why Attend Tradeshows? A Comparison of Exhibitor and Attendee's Preferences

  Hyunjeong Spring Han; Rohit Verma

  CORNELL HOSPITALITY QUARTERLY, Aug. 2014, Peer-reviewed

  
• 

  The Future of Tradeshows Evolving Trends, Preferences, and Priorities

  Hyunjeong “Spring” Han; Rohit Verma

  Cornell Hospitality Reports, 2014, Peer-reviewed

  
• Current and Emerging Trends of Tradeshows

  Dignam M; Verma R; Han H

  ASAE Foundation Research Series, 2014

  
• Personalizing Guest Experience Through Technology

  Rohit Verma; Hyunjeong; Spring" Han; Lilia Karimi

  2014

  
• 

  Sports Centric Tourism: Who Travels to Mega Sports Events?

  Salina Anastasiia; Hyunjeong; Spring" Han

  International Journal of Tourism Science, 2014, Peer-reviewed, Invited

  
• 

  The Relationship among Corporate Culture, Strategic Orientation, and Financial Performance

  HyunJeong (Spring) Han

  CORNELL HOSPITALITY QUARTERLY, Aug. 2012, Peer-reviewed

  
• The Effect of Corporate Culture and Strategic Orientation on Financial Performance: An Analysis of South Korean Upscale and Luxury Hotels

  Hyunjeong; Spring" Han; Rohit Verma

  Cornell Hospitality Reports, 2011, Peer-reviewed

  

Presentations

• Using technology to foster actors’ resource integration and value co-creation efforts: Empirical studies of management practices in the context of luxury hotels

  Hyunjeong; Spring" Han; Bo Edvardsson; Rohit Verma

  The 5th Naples Forum on Service, Jun. 2017

  
• Text Analytics in Social Media

  Hyunjeong; Spring" Han

  The 14th International Research Symposium on Service Excellence in Management, Jun. 2015

  
• Review Becomes Reviews and Attentions Becomes Attention

  Hyunjeong; Spring" Han

  2014 Annual Meeting of the Decision Sciences Institute, Technology and the Rapidly Changing Global Business Landscape”, Nov. 2014

  
• In Hotel Reviews Numbers Do Lie - Pay Attention to the Text

  Hyunjeong; Spring" Han

  Oct. 2014

  
• Sport Centric Tourism; Do Buzzer-Beaters Matter?

  Anastasiia Salina; Hyunjeong; Spring" Han

  2014 Tosok International Tourism Conference, Jul. 2014

  
• Sustainability Practices in Convention Centers

  Hyunjeong; Spring" Han

  IMEX Europe, May 2014, Invited

  
• Determine The Desired Corporate Culture in Hotel Industry

  Hyunjeong; Spring" Han

  2014 La Londe Conference in Service Management, May 2014

  
• The Future of Tradeshows; An Assessment of Stakeholders’ Preferences

  Hyunjeong; Spring" Han; Rohit Verma

  IMEX America, Oct. 2013, Invited

  
• Meetings, Incentives, Conventions, and Exhibitions (MICE) Industry: Research Opportunities for Service Marketing and Operations Management.

  Hyunjeong; Spring" Han

  The 13th International Research Symposium on Service Excellence in Management (QUIS13), Jun. 2013

  
• Understanding Exhibitors and Attendees Preferences for Tradeshows

  Hyunjeong; Spring" Han

  The Annual Meeting of the Production and Operations Management Society, May 2013

  
• The Future of Tradeshows

  Hyunjeong; Spring" Han; Rohit Verma

  Decision Science Institute Annual Conference, Nov. 2012

  
• Relationship among Corporate Culture, Strategic Orientation, and Financial Performance

  Hyunjeong; Spring" Han

  07 Jun. 2011

  

External funds: Kakenhi

• Service Capability and Its Resource Allocation Model based on the Utilization of Dynamic Customer Information

  Grant-in-Aid for Scientific Research (B)

  Basic Section 07080:Business administration-related

  Kyoto University

  原 良憲

  From 01 Apr. 2020, To 31 Mar. 2024, Granted

  サービスケイパビリティ;サービスマーケティング;資源配分モデル;サービス工学;RBV;サービスマネジメント;サービスイノベーション;対人サービス;ＲＢＶ

  https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-20H01532/

Education

Teaching subject(s)

• From 01 Apr. 2023, To 31 Mar. 2024

  KC-CDO Workshop

  C506, Fall, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  International Business Administration Workshop II

  A553, Fall, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  International Business Administration Workshop I

  A503, Spring, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  Service & Hospitality Workshop I (Han)

  5481, Spring, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  Marketing

  2230, Spring, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  Resilient Hospitality Management

  7271, Fall, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  Service Marketing

  7000, Fall, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  Service & Hospitality Workshop II (Han)

  5781, Fall, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  Marketing Research

  X456, Spring, Graduate School of Engineering, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  Service & Hospitality Workshop II (Han)

  5781, Fall, Graduate School of Management, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  Service & Hospitality Workshop I (Han)

  5481, Spring, Graduate School of Management, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  International Business Administration Workshop I

  A503, Spring, Graduate School of Management, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  International Business Administration Workshop II

  A553, Fall, Graduate School of Management, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  KC-CDO Workshop (Han)

  C502, Fall, Graduate School of Management, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  KC-CDO Workshop

  C506, Fall, Graduate School of Management, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  Service Marketing

  7000, Fall, Graduate School of Management, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  Marketing

  2230, Spring, Graduate School of Management, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  Marketing Research

  X456, Spring, Graduate School of Engineering, 2
• From 01 Apr. 2022, To 31 Mar. 2023

  Innovative Hospitality Management

  7270, Fall, Graduate School of Management, 2
• From Apr. 2019, To Mar. 2020

  Business English-E3

  Fall, 全学共通科目
• From Apr. 2019, To Mar. 2020

  Marketing

  Spring, 経営管理教育部
• From Apr. 2019, To Mar. 2020

  Service Marketing

  Fall, 経営管理教育部
• From Apr. 2020, To Mar. 2021

  Innovative Hospitality Management

  Fall, 経営管理教育部
• From Apr. 2020, To Mar. 2021

  Marketing

  Spring, 経営管理教育部
• From Apr. 2020, To Mar. 2021

  Marketing Research

  Spring, 工学研究科
• From Apr. 2020, To Mar. 2021

  Service Marketing

  Fall, 経営管理教育部
• From Apr. 2021, To Mar. 2022

  International Business Administration Workshop I

  Spring, 経営管理教育部
• From Apr. 2021, To Mar. 2022

  International Business Administration Workshop II

  Fall, 経営管理教育部
• From Apr. 2021, To Mar. 2022

  Service & Hospitality Workshop I (Han)

  Spring, 経営管理教育部
• From Apr. 2021, To Mar. 2022

  Service & Hospitality Workshop II (Han)

  Fall, 経営管理教育部
• From Apr. 2021, To Mar. 2022

  Innovative Hospitality Management

  Fall, 経営管理教育部
• From Apr. 2021, To Mar. 2022

  KC-CDO Workshop (Han)

  Fall, 経営管理教育部
• From Apr. 2021, To Mar. 2022

  Marketing

  Spring, 経営管理教育部
• From Apr. 2021, To Mar. 2022

  Marketing Research

  Spring, 工学研究科
• From Apr. 2021, To Mar. 2022

  Service Marketing

  Fall, 経営管理教育部

Participation in PhD Defense

• A Study on Digital Fundraising Strategies for Nonprofit Organizations

  WATANABE FUMITAKA, Graduate School of Management, Chief Examiner

  23 Mar. 2023

Administration

Faculty management (title, position)

• From 01 Apr. 2022, To 31 Mar. 2024

  経営管理研究部 点検評価委員会 委員
• From 01 Apr. 2022, To 31 Mar. 2023

  経営管理研究部 国際交流委員会 委員
• From 01 Apr. 2022, To 31 Mar. 2023

  経営管理研究部 人権（ハラスメント）委員会 委員
• From 01 Apr. 2021, To 31 Mar. 2022

  経営管理研究部 寄附講座・共同研究講座専門委員会 委員
• From 01 Apr. 2021, To 31 Mar. 2022

  経営管理研究部 教務系委員会 委員
• From 01 Apr. 2021, To 31 Mar. 2022

  経営管理研究部 国際交流委員会 委員