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Han, Hyunjeong

Graduate School of Management (GSM-KU) Associate Professor

Han, Hyunjeong
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    Last Updated :2022/08/06

    Basic Information

    Academic Degree

    • M.S.(Hanyang University)
    • Ph.D.(Kyonggi University)

    Research History

    • From Apr. 2018, To Present
      Kyoto University, Graduate School of Management, Associate Professor
    • From Sep. 2016, To Mar. 2018
      emlyon Business School, Marketing, Assistant Professor
    • From Sep. 2012, To Mar. 2016
      National Research University Higher School of Economics, Faculty of Business and Management, Assistant Professor
    • From Jul. 2011, To Aug. 2012
      Cornell University, Cornell School of Hotel Administration, Visiting Scholar
    • From Jan. 2011, To Jun. 2011
      Michigan State University, Visiting Scholar

    ID,URL

    researchmap URL

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      Last Updated :2022/08/06

      Research

      Research Interests

      • Role of Technology in Services Marketing
      • Service and Technology
      • Service Management
      • Destination Marketing
      • Hospitality Management
      • Service Marketing

      Research Areas

      • Humanities & social sciences, Business administration, Marketing

      Papers

      • Developing a strategic viability-fit model of mobile technology adoption in hotels
        Hyunjeong “Spring” Han; Jungwoo Lee; Bo Edvardsson; Rohit Verma
        Journal of Hospitality and Tourism Technology, 21 Jan. 2022, Lead author
      • Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
        Hisashi Masuda; Spring H. Han; Jungwoo Lee
        Technological Forecasting and Social Change, Jan. 2022
      • Crisis Communication on Social Media: What Types of COVID-19 Messages Get the Attention?
        Linchi Kwok; Jungwoo Lee; Spring H. Han
        Cornell Hospitality Quarterly, 30 Jun. 2021
      • Differences in Effect of Endorsement of Professional vs. Non-professional YouTuber Through Credibility and Parasocial Relationship
        Hisashi Masuda; Spring H. Han; Jungwoo Lee
        Advances in the Human Side of Service Engineering, 2021
      • Mobile technology adoption among hotels: Managerial issues and opportunities
        Spring H. Han; Jungwoo Lee; Bo Edvardsson; Rohit Verma
        Tourism Management Perspectives, Apr. 2021, Peer-reviewed, Lead author
      • Preparing for Accelerated Third Order Impacts of Digital Technology in Post Pandemic Service Industry: Steep Transformation and Metamorphosis
        Jungwoo Lee; Spring H. Han
        The ICT and Evolution of Work, Feb. 2021
      • The Future of Service Post-COVID-19 Pandemic, Volume 1 Rapid Adoption of Digital Service Technology
        Lee, Jungwoo; Han; Spring H.
        The ICT and Evolution of Work, Feb. 2021, Peer-reviewed
      • The Future of Service Post-COVID-19 Pandemic, Volume 2 Transformation of Services Marketing
        Lee, Jungwoo; Spring H. Han
        The ICT and Evolution of Work, Feb. 2021, Peer-reviewed, Last author
      • Being Moved or Being Satisfied? The Effect of Unexpected Acts of Personal Kindness in Hospitality Service Encounters
        Michele Griessmair; Spring H. Han; Hisashi Masuda
        Cornell Hospitality Quarterly, 16 Jul. 2020, Peer-reviewed
      • Understanding Online Hotel Reviews Through Automated Text Analysis
        Shawn Mankad; Hyunjeong Spring Han; Joel Goh; Srinagesh Gavirneni
        SERVICE SCIENCE, Jun. 2016, Peer-reviewed
      • What Guests Really Think of Your Hotel: Text Analytics of Online Customer Reviews
        Hyunjeong “Spring” Han; Shawn Mankad; Nagesh Gavirneni; Rohit Verma
        Cornell Hospitality Reports, 2016, Peer-reviewed
      • A Location-Planning Decision-Support Tools for Tradeshows and Conventions
        Hyunjeong; Spring" Han; Rohit Verma
        Cornell Hospitality Reports, 2015, Peer-reviewed
      • Why Attend Tradeshows? A Comparison of Exhibitor and Attendee's Preferences
        Hyunjeong Spring Han; Rohit Verma
        CORNELL HOSPITALITY QUARTERLY, Aug. 2014, Peer-reviewed
      • The Future of Tradeshows Evolving Trends, Preferences, and Priorities
        Hyunjeong “Spring” Han; Rohit Verma
        Cornell Hospitality Reports, 2014, Peer-reviewed
      • Current and Emerging Trends of Tradeshows
        Dignam M; Verma R; Han H
        ASAE Foundation Research Series, 2014
      • Personalizing Guest Experience Through Technology
        Rohit Verma; Hyunjeong; Spring" Han; Lilia Karimi
        2014
      • Sports Centric Tourism: Who Travels to Mega Sports Events?
        Salina Anastasiia; Hyunjeong; Spring" Han
        International Journal of Tourism Science, 2014, Peer-reviewed, Invited
      • The Relationship among Corporate Culture, Strategic Orientation, and Financial Performance
        HyunJeong (Spring) Han
        CORNELL HOSPITALITY QUARTERLY, Aug. 2012, Peer-reviewed
      • The Effect of Corporate Culture and Strategic Orientation on Financial Performance: An Analysis of South Korean Upscale and Luxury Hotels
        Hyunjeong; Spring" Han; Rohit Verma
        Cornell Hospitality Reports, 2011, Peer-reviewed

      Presentations

      • Using technology to foster actors’ resource integration and value co-creation efforts: Empirical studies of management practices in the context of luxury hotels
        Hyunjeong; Spring" Han; Bo Edvardsson; Rohit Verma
        The 5th Naples Forum on Service, Jun. 2017
      • Text Analytics in Social Media
        Hyunjeong; Spring" Han
        The 14th International Research Symposium on Service Excellence in Management, Jun. 2015
      • Review Becomes Reviews and Attentions Becomes Attention
        Hyunjeong; Spring" Han
        2014 Annual Meeting of the Decision Sciences Institute, Technology and the Rapidly Changing Global Business Landscape”, Nov. 2014
      • In Hotel Reviews Numbers Do Lie - Pay Attention to the Text
        Hyunjeong; Spring" Han
        Oct. 2014
      • Sport Centric Tourism; Do Buzzer-Beaters Matter?
        Anastasiia Salina; Hyunjeong; Spring" Han
        2014 Tosok International Tourism Conference, Jul. 2014
      • Sustainability Practices in Convention Centers
        Hyunjeong; Spring" Han
        IMEX Europe, May 2014, Invited
      • Determine The Desired Corporate Culture in Hotel Industry
        Hyunjeong; Spring" Han
        2014 La Londe Conference in Service Management, May 2014
      • The Future of Tradeshows; An Assessment of Stakeholders’ Preferences
        Hyunjeong; Spring" Han; Rohit Verma
        IMEX America, Oct. 2013, Invited
      • Meetings, Incentives, Conventions, and Exhibitions (MICE) Industry: Research Opportunities for Service Marketing and Operations Management.
        Hyunjeong; Spring" Han
        The 13th International Research Symposium on Service Excellence in Management (QUIS13), Jun. 2013
      • Understanding Exhibitors and Attendees Preferences for Tradeshows
        Hyunjeong; Spring" Han
        The Annual Meeting of the Production and Operations Management Society, May 2013
      • The Future of Tradeshows
        Hyunjeong; Spring" Han; Rohit Verma
        Decision Science Institute Annual Conference, Nov. 2012
      • Relationship among Corporate Culture, Strategic Orientation, and Financial Performance
        Hyunjeong; Spring" Han
        07 Jun. 2011

      External funds: Kakenhi

      • Service Capability and Its Resource Allocation Model based on the Utilization of Dynamic Customer Information
        Grant-in-Aid for Scientific Research (B)
        Basic Section 07080:Business administration-related
        Kyoto University
        原 良憲
        From 01 Apr. 2020, To 31 Mar. 2024, Granted
        サービスケイパビリティ;サービスマーケティング;資源配分モデル;サービス工学;RBV;RBV
      list
        Last Updated :2022/08/06

        Education

        Teaching subject(s)

        • From 01 Apr. 2022, To 31 Mar. 2023
          Service & Hospitality Workshop II (Han)
          5781, Fall, Graduate School of Management, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          Service & Hospitality Workshop I (Han)
          5481, Spring, Graduate School of Management, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          International Business Administration Workshop I
          A503, Spring, Graduate School of Management, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          International Business Administration Workshop II
          A553, Fall, Graduate School of Management, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          KC-CDO Workshop (Han)
          C502, Fall, Graduate School of Management, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          KC-CDO Workshop
          C506, Fall, Graduate School of Management, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          Service Marketing
          7000, Fall, Graduate School of Management, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          Marketing
          2230, Spring, Graduate School of Management, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          Marketing Research
          X456, Spring, Graduate School of Engineering, 2
        • From 01 Apr. 2022, To 31 Mar. 2023
          Innovative Hospitality Management
          7270, Fall, Graduate School of Management, 2
        • From Apr. 2019, To Mar. 2020
          Business English-E3
          Fall, 全学共通科目
        • From Apr. 2019, To Mar. 2020
          Marketing
          Spring, 経営管理教育部
        • From Apr. 2019, To Mar. 2020
          Service Marketing
          Fall, 経営管理教育部
        • From Apr. 2020, To Mar. 2021
          Innovative Hospitality Management
          Fall, 経営管理教育部
        • From Apr. 2020, To Mar. 2021
          Marketing
          Spring, 経営管理教育部
        • From Apr. 2020, To Mar. 2021
          Marketing Research
          Spring, 工学研究科
        • From Apr. 2020, To Mar. 2021
          Service Marketing
          Fall, 経営管理教育部
        • From Apr. 2021, To Mar. 2022
          International Business Administration Workshop I
          Spring, 経営管理教育部
        • From Apr. 2021, To Mar. 2022
          International Business Administration Workshop II
          Fall, 経営管理教育部
        • From Apr. 2021, To Mar. 2022
          Service & Hospitality Workshop I (Han)
          Spring, 経営管理教育部
        • From Apr. 2021, To Mar. 2022
          Service & Hospitality Workshop II (Han)
          Fall, 経営管理教育部
        • From Apr. 2021, To Mar. 2022
          Innovative Hospitality Management
          Fall, 経営管理教育部
        • From Apr. 2021, To Mar. 2022
          KC-CDO Workshop (Han)
          Fall, 経営管理教育部
        • From Apr. 2021, To Mar. 2022
          Marketing
          Spring, 経営管理教育部
        • From Apr. 2021, To Mar. 2022
          Marketing Research
          Spring, 工学研究科
        • From Apr. 2021, To Mar. 2022
          Service Marketing
          Fall, 経営管理教育部
        list
          Last Updated :2022/08/06

          Administration

          Faculty management (title, position)

          • From 01 Apr. 2020, To 31 Mar. 2021
            経営管理研究部 寄附講座・共同研究講座専門委員会 委員
          • From 01 Apr. 2020, To 31 Mar. 2021
            経営管理研究部 教務系委員会 委員
          • From 01 Apr. 2020, To 31 Mar. 2021
            経営管理研究部 国際交流委員会 委員
          • From 01 Apr. 2021, To 31 Mar. 2022
            経営管理研究部 寄附講座・共同研究講座専門委員会 委員
          • From 01 Apr. 2021, To 31 Mar. 2022
            経営管理研究部 教務系委員会 委員
          • From 01 Apr. 2021, To 31 Mar. 2022
            経営管理研究部 国際交流委員会 委員
          • From 01 Apr. 2022, To 31 Mar. 2023
            経営管理研究部 国際交流委員会 委員
          • From 01 Apr. 2022, To 31 Mar. 2023
            経営管理研究部 人権(ハラスメント)委員会 委員
          • From 01 Apr. 2022, To 31 Mar. 2024
            経営管理研究部 点検評価委員会 委員

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