Basic Information

Email Address

• Email Address

  yang.ichieh.3mkyoto-u.ac.jp

Academic Degree

• 16 Apr. 2020

  Ph.D.（Monash University）
• 09 Apr. 2016

  Honours Degree（Monash University）

Academic Resume (Graduate Schools)

• Monash University, Monash Business School, 修了

Academic Resume (Undergraduate School/Majors)

• Serangoon Junior College, 卒業
• Monash University, Monash Business School, 卒業

ID,URL

• ORCID ID

  0000-0001-8617-5829

• J-Global ID

  202201005873090041

researchmap URL

• https://researchmap.jp/ichiehmichelleyang

Research

Research Interests

• Consumption Ideology
• Consumer Experience
• Sociology of Tourism
• Tourism Marketing
• Political Consumerism
• Consumer Culture

Research Areas

• Humanities & social sciences, Politics, Politicized Consumption
• Humanities & social sciences, Tourism studies, Sociology of Tourism
• Humanities & social sciences, Sociology, Consumer Culture

Papers

• Academics marginalised: practices for navigating tensions, resistance, and care

  Miikka J. Lehtonen; Michelle I. C. Yang

  Journal of Marketing Management, 28 Feb. 2025

  
• Rethinking embodiment in tourism research

  Michelle I.C. Yang

  Annals of Tourism Research, Jan. 2025

  
• The Sociological Shaping of Space Tourism

  Michelle I. C. Yang

  2024

  Access this paper :

  
• Politicized Tourism Consumption

  Michelle I-Chieh Yang

  Journal of Macromarketing, Sep. 2023, Peer-reviewed, Lead author, Corresponding author

  
• Unpacking the Plus-Size Travel Movement

  Michelle I-Chieh Yang

  Journal of Travel Research, Sep. 2024, Peer-reviewed, Lead author, Corresponding author

  
• A healing touch: Understanding the ‘culture of hospitality’ in chiropractic clinics

  I-Chieh Michelle Yang; Ksenia Kirillova

  International Journal of Hospitality Management, Apr. 2023, Peer-reviewed, Lead author, Corresponding author

  
• Rethinking Consumer Agency in Tourism Research

  I-Chieh Michelle Yang; Ksenia Kirillova

  Journal of Hospitality & Tourism Research, 09 Feb. 2023, Peer-reviewed, Lead author

  
• FDI in the Era of Pandemic: A New Risk Measure

  Lianne Mei Quin Lee; I-Chieh Michelle Yang; Motoki Watabe

  COVID-19 and the Evolving Business Environment in Asia, Jul. 2022, Peer-reviewed, Invited

  
• The curse of conceptual research in tourism

  Ksenia Kirillova; I-Chieh Michelle Yang

  Annals of Tourism Research, Mar. 2022, Peer-reviewed

  
• The Role of Affect in Travel Risk Research

  I-Chieh Michelle Yang

  Tourism Analysis, 2022, Peer-reviewed, Lead author

  
• Reproduction as Consumption: Unravelling the Sociological Shaping of Reproductive Tourism market in China

  I-Chieh Michelle Yang; Aminath Shaba Ismail; Juliana Angeline French

  Journal of Marketing Management, 2022, Peer-reviewed, Invited, Lead author

  
• Century of Humiliation and Consumer Culture: The Making of National Identity

  I-Chieh Michelle Yang; Juliana French; Christina Lee

  Consumer Culture Theory in Asia: History and Contemporary Issues, Dec. 2021, Peer-reviewed, Lead author

  
• 'A Journey of Hope': An Institutional Perspective of Japanese Outbound Reproductive Tourism

  I-Chieh Michelle Yang

  Current Issues in Asian Tourism: Volume II, Apr. 2021, Peer-reviewed, Invited, Lead author

  
• Institutional Intersectionality in Framing “The Woman Question” in Malaysia”

  Aminath Shaba Ismail; Juliana French; I-Chieh Michelle Yang

  Research in Consumer Culture Theory, 2021, Peer-reviewed

  
• The Nation as a Polit-Brand Community: Perspectives from China

  I-Chieh Michelle Yang; Juliana French

  Research in Consumer Culture Theory, 2021, Peer-reviewed, Lead author

  
• Giri and Jō: The Role of Offline Cultural Logic in the Accumulation of Online Social Capital

  I-Chieh Michelle Yang; Motoki Watabe; Christina Lee

  Research in Consumer Culture Theory, 2021, Peer-reviewed, Lead author

  
• Tradition Versus Postmodernity: The Politicization of Shark’s Fin Consumption in Asia

  I-Chieh Michelle Yang; Juliana French; Aminath Shaba Ismail

  Research in Consumer Culture Theory, 2021, Peer-reviewed, Lead author

  
• An Institutional Isomorphism Perspective of Tourism Impact

  I-Chieh Michelle Yang; Juliana Angeline French; Lianne Mei Quin Lee; Keshab Man Shrestha

  Annals of Tourism Research, Jan. 2021, Peer-reviewed, Lead author

  
• COVID-19 and Beyond: Understanding Travel Risk Perception as a Process

  Siti Aqilah Jahari; I-Chieh Michelle Yang; Juliana Angeline French; Pervaiz Khalid Ahmed

  Tourism Recreation Research, 2021, Peer-reviewed

  
• The Symbolism of International Tourism in National Identity

  I-Chieh Michelle Yang; Juliana Angeline French; Christina Lee; Motoki Watabe

  Annals of Tourism Research, Jul. 2020, Peer-reviewed, Lead author

  
• A Journey of Hope: An Institutional Perspective of Japanese Outbound Reproductive Tourism

  I-Chieh Michelle Yang

  Current Issues in Tourism, 02 Jan. 2020, Peer-reviewed, Lead author

  
• From Sick Man to Strong Man of Asia: Consumer Culture and National Identity in China

  I-Chieh Michelle Yang; Christina Lee; Juliana French

  Research in Consumer Culture Theory, 2020, Peer-reviewed, Lead author

  

Presentations

• Debunking “Sick Man of Asia”: Negotiating Modern Chinese National Identity through Tourism

  I-Chieh Michelle Yang

  School of Arts and Social Science: Research Seminar Series 01/2021, 02 Feb. 2021, Invited

  
• From ‘Sick Man’ to ‘Strong Man’ of Asia: Consumer Culture and National Identity in China

  I-Chieh Michelle Yang

  Consumer Culture Theory Conference, 19 Jul. 2019

  
• Travel Motivation in Medical Tourism in Malaysia: The Case of Singaporean Medical Tourists

  Yin-Teng Elaine Chew

  Australian and New Zealand Academy of Management Conference, 03 Dec. 2015

  

Awards

• 09 Apr. 2016

  Best Student Award（Monash University）
• 23 Sep. 2014

  Dean's List Award（Akita International University）
• 20 Jan. 2016

  Dean's Honours List Award（Monash University）

Education

Teaching subject(s)

• From 01 Apr. 2024, To 31 Mar. 2025

  Research Design

  A643, Fall, Graduate School of Economics, 2
• From 01 Apr. 2024, To 31 Mar. 2025

  International Business Administration Workshop I

  A503, Spring, Graduate School of Management, 2
• From 01 Apr. 2024, To 31 Mar. 2025

  Sustainable Marketing: Theories & Practice

  7490, Spring, Graduate School of Management, 2
• From 01 Apr. 2024, To 31 Mar. 2025

  Research Design

  7420, Fall, Graduate School of Management, 2
• From 01 Apr. 2024, To 31 Mar. 2025

  International Business Administration Workshop II

  A553, Fall, Graduate School of Management, 2
• From 01 Apr. 2024, To 31 Mar. 2025

  Consumer Culture

  7390, Fall, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  International Business Administration Workshop II

  A553, Fall, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  International Business Administration Workshop I

  A503, Spring, Graduate School of Management, 2
• From 01 Apr. 2023, To 31 Mar. 2024

  Consumer Culture

  7390, Fall, Graduate School of Management, 2

Administration

Faculty management (title, position)

• From 01 Apr. 2024, To 31 Mar. 2025

  経営管理研究部 同窓会委員会 委員
• From 01 Apr. 2025, To 31 Mar. 2026

  経営管理研究部 同窓会委員会 委員